Why Changing My Blog Was Inevitable

If you follow me on IG, you've probably come across some lines I wrote down on why I'm changing the blog, the name and the overall vibe. It was something complex yet inevitable, so that's why I wanted to explain myself a bit more in detail below.

I'm so curious to know what you think of this new blog. Let me know in the comments what you like the most + if you have a remark, please let me know! Let's grow together.

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Sometimes I get messages from people who have been followingme since the very start or hopped along years ago and that melts my heart. 
Thank you so much for joining me on this adventure. 

Way back when I started blogging in October 2007, I wanted a space to share my styling experiences. It seemed a logic way to create buzz around my freshly launched personal shopping business. I called it what it was ‘MyFashionBlog’.
Think remote shutter outfit posts and non-readable fonts but I loved writing in my online diary. And apparently you did too ‘cause after 2 years the blog hit 2m page views.

Happily blogged for the next several years, it became clear that the ‘MyFashionBlog’ name was too strict. I wanted to share things around my business story too, talk about my pregnancy and list my favourite music tunes. www.EmmaGelaude.com was a fact.

Fast forward to the end of 2017 and my gut is telling me things
For example that my blog no longer vibes with who I am. It’s the feeling you get when you are comfortable in a situation yet you’re not at ease at all.

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I felt restless. It needed to change. But into what?
What are you waiting for & how do you want to consume content in a world where everyone is fighting for your attention?
And what do I feel comfortable sharing & writing about now that I’m in my thirties, have a child and changed in more ways than I can tell.

Too be honest, it was one of the most difficult phases I’ve experienced in my professional life since I launched my business more than 10 years ago.


I’ve always known what I wanted. 
I set my mind to this personal shopping & blog thing in 2006-2007 and literally nothing or no one could stop me from doing this.
Not even my parents (who disagreed, understandably, as I stopped my studies), so-called friends that laughed at me "so you’re gonna do what? post your outfits? go shopping with people?" *resting bitch face* or anyone else who underlined that starting a business at the dawn of a world crisis wasn’t a good idea.

I listened to their opinions but I didn’t value their reasons as much as mine as I knew that I had to follow my heart.
I often gave them the witty response "just watch me doing it" which was my way of saying "don't you worry about me and just let me do my thing."

It wasn’t a choice for me.
I had a clear vision of what I had to do, to make my dream work.

I had this inner guidance that pushed me forward in the right direction. Well not always right, I did make a lot of mistakes, correction, learned lessons, but it all felt good at the time being.

Until my child was born which openend a whole new spectrum of values & emotions for me. I watch the world differently since Jackie’s here. I want to be a good example for her. In my inner circle there were health issues. People who experienced loss nearby know that nothing snaps you back into reality more than (a loved one) facing death.

And then the whole blogosphere & influencer craze that exploded into something that I don’t feel connected to anymore. Social media to me is for telling your story and maybe inspiring some people along the way.
Not staging a life where you 'travel the world' in designer clothing eating pizza's (yeah right) in front of insert a famous place ->the Eiffel Tower / Canal Grande / Time Square / ... 

Of course pretty pictures can be fun and putting a color filter to create a certain mood is nothing to fuss about, but it went a bit too far for me. 'Cause if creating a perfect picture is the only thing what this is all about and the only goal is to 'beat the algorithm' and 'get as many likes as possible'.. 
I'm done with this.
'Cause where's the relevance in that? What's the message in posting stuff like this? That life is perfect? But it isn't. Not at all.

People do/post what they want, I'm not the one to judge, but I need realness. And I can only tell a real story. 
So I'm going more in-dept with this new blog. Write longer stories, more personal again, just like in the beginning.
Also Instagram I will handle with a different mind set, more on that later..

Life is an ever evolving process which is
hard for a control freak like me. 


It felt scary not to know the next step for the first time in my professional life. Months it took me, maybe a year, to figure out what I had to do. Some things are still floating. But that doesn't depress me anymore. I learned to let go and focus on the journey itself.

So I made some changes. And the blog evolving into All The Good Things is step one. A place to be creative, inspired & updated with real stories around the good things in life. Where you can forget the daily grind and be confident about yourself.

I’m really excited for this new chapter, hope you are too.