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Hi, I'm Emma
the editor of All The Good Things

  WHAT FILTERS & CAMERAS DO YOU USE? "Almost all IG pics are made with iPhone. I love VSCO (favourite filter is C4 or C5) and putting the grain high to create that vintage effect. Blog pictures depend on the topic. Campaigns are mostly shot with a professional camera, other posts are a mix of iPhone and my Canon Powershot. I prefer honest and real images over photoshopped illusions."

WHAT FILTERS & CAMERAS DO YOU USE? "Almost all IG pics are made with iPhone. I love VSCO (favourite filter is C4 or C5) and putting the grain high to create that vintage effect. Blog pictures depend on the topic. Campaigns are mostly shot with a professional camera, other posts are a mix of iPhone and my Canon Powershot. I prefer honest and real images over photoshopped illusions."


HOW DID YOU BECOME A BLOGGER? By accident. I wanted to spread the word around my personal styling business in 2007 and as I had no money, a blog seemed a perfect way to create buzz by sharing what I do through pictures & text.

WHAT ARE THE VALUES OF  ‘ALL THE GOOD THINGS’ ? Creativity, Originality, Authenticity, Love

 
 

WHAT’S #ATGT? A fashion, beauty & lifestyle blog I started back in 2007 (first it was called MyFashionBlog.be, then EmmaGelaude.com)
It's my creative playground since the start of my business. A personal style diary where I share my daily musings. From outfit inspiration to skincare tips over the places to go when you’re out & about. Here I (want you to) forget about the daily grind and think about all the good things.

WHY DID YOU RELAUNCH & CHANGE THE NAME OF YOUR BLOG? Because I wanted to create a place with a focus on fashion & beauty now that #MMDW is a fact. A clear division between the part of me that loves all the good things in life and my passion for entrepreneurship. And it became inevitable at some point. Read more on that here.

 

Life's too short..
to not do what you love,
Make My Dream Work
or have what you want,
All The Good Things

                                "

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  Emma Gelaude is often asked for her opinion on fashion, lifestyle & business related topics and got featured numerous times in the press..

Emma Gelaude is often asked for her opinion on fashion, lifestyle & business related topics and got featured numerous times in the press..

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Emma Gelaude ('84 Ghent, Belgium) starts her fashion career as an international model working in Milan. With a strong love for fashion and a profound interest in entrepreneurship she moves back home and launches in 2007 a premium personal styling agency. Because there’s no advertising budget she also decides to jump on something new, a blog, where she shares her expertise and behind the scenes experiences in fashion lalaland.

2 years later, Belgium’s first fashion blog, reaches 1 million page views and becomes known for its creative & authentic content. Fast forward to 2015 and the popular destination for fashion & beauty inspiration wins 2 awards.
Emma carefully selects the right partners and creates added value blog & social campaigns for brands like Jean Paul Gaultier, Agent Provocateur, YSL, E-bay, Chanel, Cartier and many more.

In 2017 she writes her second book, Make My Dream Work, published by Manteau. The book is her business story as a fashion entrepreneur. Sharing advice, inspiration and a healthy dose of real talk, Emma provides personal and professional guidance. #MMDW is a new online community/family for goal getters & (side) hustlers.

Since 2018 she is an official Marie Claire columnist for both print & online.